Go Wild with the case studies
If you can see it, you can feel it
How Experian uses salience to create a sense of safety during a time of panic with its CreditLock feature
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Zap's the way to view it!
How new web browser Arc lets you "create your own internet" with its Boosts feature
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Reframing fees as benefits
How clothing marketplace Vinted neatly reassure and motivate buyers to use their platform.
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Tipping in the age of convenience
How Deliveroo uses positive, reciprocal feedback and round pricing to increase generosity.
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Mooving with the times
How Flora’s marketing campaign cleverly prompts individuals to reject conformity by opting for a new, unherd-of butter.
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Extra-purrestrial exploration
What do you get if you cross a spaceship, a cat, and a set of instructions? A whole lot of unexpected adventure, that's what.
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From Mini-Cheddars to iPhone Mini: The surprise and delight of "Super Substitutes"
Unsuspecting customers of UK Supermarket Tesco are met with a mysterious, expected item in their weekly shop. What's going on?
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Using price locks to create reassuring certainty
How supermarket Co-op are highlighting that the cost of your groceries aren't increasing, during a time when everything else appears to be.
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Making statistics hit hard
By making abstract facts more relatable and personal, we create a powerful opportunity to change perceptions and behaviour. This campaign is a great example.
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Wait, and you shall be rewarded
Money and short-term thinking are a match made in hell, leading to spontaneous decisions that can cause great harm. With their Vault, Coinbase have a solution to this problem, slowing down decision-making with a few extra steps...
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Out of sight, out of mind
Surfacing quantifiable data can be a powerful driver of behaviour, but it can also cause stress, comparison and feelings of inadequacy. Instagram understand this and now offer a way to avoid such discomfort. Just how does it work at a behavioural level?
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To complete the matching pair, helpful feedback you must share
How bed company Button & Sprung use socks (!) to create a strong, playful form of post-sales reciprocity
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Turning a 'should I?' into a 'which one?'
How Tate Modern makes donations quick, easy and of high value with an expertly-designed digital request box
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Green, clean and designed to be seen
How a small, status-laden addition to the license plates of electric cars will lead to a green revolution in the UK
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Bringing self-expression to 3 billion people
Google's "Material You" design framework enables device personalisation at a depth and scale never seen before.
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Power is nothing without (a cute, customised) control
XBox Design Lab lets takes your IKEA Effect to the max by giving you the ability to build your own bespoke gamepad for its new console.
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Ghent, wee have a problem...
How a historic Belgian city reduced rates of public urination step by step with a creative use of behavioural science...and a lot of yellow spray paint
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Scarcity well done
Offering a positive, brand-enriching experience that's far-removed from conventional misuse, UK-based Honest Burgers show us how to 'do scarcity' well
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Turning a Bye into a Goodbye
How streaming service Spotify have navigated the pain of subscription cancellations by offboarding customers with speed, ease and unexpected delight.
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From receiving the booze to joining in the cheers
In celebrating that moment when our past losses becomes eventual gains, Budweiser's clever self-expression strategy can't help but bring us closer emotionally during times of physical distance...
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Your introduction to Nuggets In The Wild
A new part of Coglode where you can read stories about how combinations of behavioural insights are used to make new and better experiences in the real world.
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Using curiosity to redesign travel and bring out our inner explorer
How Dutch firm srprs.me have artfully navigated that difficult balance between too little information and too much…
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Offsetting painful loss with reassuring certainty
How UK supermarket Tesco provide a little extra information on sold out products to turn the dread of losing out into a reassuring future event we look forward to
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