Safety
Avoiding Danger

Wait, and you shall be rewarded

Money and short-term thinking are a match made in hell, leading to spontaneous decisions that can cause great harm. With their Vault, Coinbase have a solution to this problem, slowing down decision-making with a few extra steps...

In the past few years, cryptocurrency has made a triumphant climb to the pinnacle of the economic system, or so some individuals would like to believe. While for many of us, it’s still an unknown, math-riddled world with strange jargon, cryptocurrency has been the entry point for an entire generation of new investors, enticed by the rapid gains and thrilled by the extreme financial rollercoaster.

Although there’s a fair share of cybersecurity risks to consider in this strange new world, investors are also not free of their own cognitive perils. Decisions taken in the heat of the moment sparked by fear, greed or confusion may bring about a trivial financial mishap or, at worst, a financial catastrophe that turns their world upside down.

To avert these tragic scenarios Coinbase, a leading cryptocurrency exchange platform, created a virtual “vault” to store your funds with additional security measures. To withdraw crypto coins from the “vault”, you require verification from 2 email addresses previously selected, as well as a 48h-hour waiting period before the transfer takes place.


This waiting period is not just an effective measure to prevent fraudulent withdrawals; it’s also a valid built-in mechanism to downplay the role cognitive biases have on investors’ decisions. With it, Coinbase minimises Present Bias and attempts to maximise a reflection period that may counter the risk of sudden, emotional decisions prevailing in investments (See Fast and Slow Thinking). Thus, both the waiting and the intentional friction induces you to reconsider a possible impulsive reaction to unfavourable market events.

Of course, the panic that compelled you to withdraw your hard-earned money - or what’s left of it - may persist after 48 hours, but at least you have some time to consider your options and reflect on your decision considering your long-term goals.


Create your crypto fellowship

There’s a minor behavioural detail that might go unnoticed in this mechanism: you can select two trusted associates to approve your withdrawal. Thus, we enhance our deep-rooted need for autonomy with these extra control measures.

If you want to further shield yourself against cognitive biases, brief your “crypto fellowship” about your long term financial plans. This way, they can urge you to reevaluate your decision if you attempt to withdraw before fulfilling your objectives.

This refreshing mechanism created by Coinbase is a behaviourally-robust way of not only preventing unauthorised withdrawals but also countering different cognitive biases that may hold many investors back from reaching their financial goals.

Safety
Avoiding Danger

Wait, and you shall be rewarded

Money and short-term thinking are a match made in hell, leading to spontaneous decisions that can cause great harm. With their Vault, Coinbase have a solution to this problem, slowing down decision-making with a few extra steps...

In the past few years, cryptocurrency has made a triumphant climb to the pinnacle of the economic system, or so some individuals would like to believe. While for many of us, it’s still an unknown, math-riddled world with strange jargon, cryptocurrency has been the entry point for an entire generation of new investors, enticed by the rapid gains and thrilled by the extreme financial rollercoaster.

Although there’s a fair share of cybersecurity risks to consider in this strange new world, investors are also not free of their own cognitive perils. Decisions taken in the heat of the moment sparked by fear, greed or confusion may bring about a trivial financial mishap or, at worst, a financial catastrophe that turns their world upside down.

To avert these tragic scenarios Coinbase, a leading cryptocurrency exchange platform, created a virtual “vault” to store your funds with additional security measures. To withdraw crypto coins from the “vault”, you require verification from 2 email addresses previously selected, as well as a 48h-hour waiting period before the transfer takes place.


This waiting period is not just an effective measure to prevent fraudulent withdrawals; it’s also a valid built-in mechanism to downplay the role cognitive biases have on investors’ decisions. With it, Coinbase minimises Present Bias and attempts to maximise a reflection period that may counter the risk of sudden, emotional decisions prevailing in investments (See Fast and Slow Thinking). Thus, both the waiting and the intentional friction induces you to reconsider a possible impulsive reaction to unfavourable market events.

Of course, the panic that compelled you to withdraw your hard-earned money - or what’s left of it - may persist after 48 hours, but at least you have some time to consider your options and reflect on your decision considering your long-term goals.


Create your crypto fellowship

There’s a minor behavioural detail that might go unnoticed in this mechanism: you can select two trusted associates to approve your withdrawal. Thus, we enhance our deep-rooted need for autonomy with these extra control measures.

If you want to further shield yourself against cognitive biases, brief your “crypto fellowship” about your long term financial plans. This way, they can urge you to reevaluate your decision if you attempt to withdraw before fulfilling your objectives.

This refreshing mechanism created by Coinbase is a behaviourally-robust way of not only preventing unauthorised withdrawals but also countering different cognitive biases that may hold many investors back from reaching their financial goals.

What’s a Rich Text element?

The rich text element allows y

ou to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Safety
Avoiding Danger

Wait, and you shall be rewarded

Money and short-term thinking are a match made in hell, leading to spontaneous decisions that can cause great harm. With their Vault, Coinbase have a solution to this problem, slowing down decision-making with a few extra steps...

In the past few years, cryptocurrency has made a triumphant climb to the pinnacle of the economic system, or so some individuals would like to believe. While for many of us, it’s still an unknown, math-riddled world with strange jargon, cryptocurrency has been the entry point for an entire generation of new investors, enticed by the rapid gains and thrilled by the extreme financial rollercoaster.

Although there’s a fair share of cybersecurity risks to consider in this strange new world, investors are also not free of their own cognitive perils. Decisions taken in the heat of the moment sparked by fear, greed or confusion may bring about a trivial financial mishap or, at worst, a financial catastrophe that turns their world upside down.

To avert these tragic scenarios Coinbase, a leading cryptocurrency exchange platform, created a virtual “vault” to store your funds with additional security measures. To withdraw crypto coins from the “vault”, you require verification from 2 email addresses previously selected, as well as a 48h-hour waiting period before the transfer takes place.


This waiting period is not just an effective measure to prevent fraudulent withdrawals; it’s also a valid built-in mechanism to downplay the role cognitive biases have on investors’ decisions. With it, Coinbase minimises Present Bias and attempts to maximise a reflection period that may counter the risk of sudden, emotional decisions prevailing in investments (See Fast and Slow Thinking). Thus, both the waiting and the intentional friction induces you to reconsider a possible impulsive reaction to unfavourable market events.

Of course, the panic that compelled you to withdraw your hard-earned money - or what’s left of it - may persist after 48 hours, but at least you have some time to consider your options and reflect on your decision considering your long-term goals.


Create your crypto fellowship

There’s a minor behavioural detail that might go unnoticed in this mechanism: you can select two trusted associates to approve your withdrawal. Thus, we enhance our deep-rooted need for autonomy with these extra control measures.

If you want to further shield yourself against cognitive biases, brief your “crypto fellowship” about your long term financial plans. This way, they can urge you to reevaluate your decision if you attempt to withdraw before fulfilling your objectives.

This refreshing mechanism created by Coinbase is a behaviourally-robust way of not only preventing unauthorised withdrawals but also countering different cognitive biases that may hold many investors back from reaching their financial goals.

What’s a Rich Text element?

The rich text element allows y

ou to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Hungry for more?

Go Wild with the case studies

Other "Wilds"

Nuggets In The Wild

Related "Wilds"

Avoiding Danger

If you can see it, you can feel it

How Experian uses salience to create a sense of safety during a time of panic with its CreditLock feature

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

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Product Development

Zap's the way to view it!

How new web browser Arc lets you "create your own internet" with its Boosts feature

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Nugget In The Wild Illustration
Nuggets In The Wild

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Conversion

Reframing fees as benefits

How clothing marketplace Vinted neatly reassure and motivate buyers to use their platform.

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Nugget In The Wild Illustration
Nuggets In The Wild

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Pricing

Tipping in the age of convenience

How Deliveroo uses positive, reciprocal feedback and round pricing to increase generosity.

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Nugget In The Wild Illustration
Nuggets In The Wild

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Branding

Mooving with the times

How Flora’s marketing campaign cleverly prompts individuals to reject conformity by opting for a new, unherd-of butter.

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

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Experience

Extra-purrestrial exploration

What do you get if you cross a spaceship, a cat, and a set of instructions? A whole lot of unexpected adventure, that's what.

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

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Loyalty

From Mini-Cheddars to iPhone Mini: The surprise and delight of "Super Substitutes"

Unsuspecting customers of UK Supermarket Tesco are met with a mysterious, expected item in their weekly shop. What's going on?

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Pricing

Using price locks to create reassuring certainty

How supermarket Co-op are highlighting that the cost of your groceries aren't increasing, during a time when everything else appears to be.

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Communication

Making statistics hit hard

By making abstract facts more relatable and personal, we create a powerful opportunity to change perceptions and behaviour. This campaign is a great example.

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Experience

Out of sight, out of mind

Surfacing quantifiable data can be a powerful driver of behaviour, but it can also cause stress, comparison and feelings of inadequacy. Instagram understand this and now offer a way to avoid such discomfort. Just how does it work at a behavioural level?

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

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Task Completion

To complete the matching pair, helpful feedback you must share

How bed company Button & Sprung use socks (!) to create a strong, playful form of post-sales reciprocity

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Donations

Turning a 'should I?' into a 'which one?'

How Tate Modern makes donations quick, easy and of high value with an expertly-designed digital request box

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Environment

Green, clean and designed to be seen

How a small, status-laden addition to the license plates of electric cars will lead to a green revolution in the UK

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Product Development

Bringing self-expression to 3 billion people

Google's "Material You" design framework enables device personalisation at a depth and scale never seen before.

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Product Development

Power is nothing without (a cute, customised) control

XBox Design Lab lets takes your IKEA Effect to the max by giving you the ability to build your own bespoke gamepad for its new console.

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

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Environment

Ghent, wee have a problem...

How a historic Belgian city reduced rates of public urination step by step with a creative use of behavioural science...and a lot of yellow spray paint

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Loyalty

Scarcity well done

Offering a positive, brand-enriching experience that's far-removed from conventional misuse, UK-based Honest Burgers show us how to 'do scarcity' well

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

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Offboarding

Turning a Bye into a Goodbye

‍How streaming service Spotify have navigated the pain of subscription cancellations by offboarding customers with speed, ease and unexpected delight.

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

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Branding

From receiving the booze to joining in the cheers

In celebrating that moment when our past losses becomes eventual gains, Budweiser's clever self-expression strategy can't help but bring us closer emotionally during times of physical distance...

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Product Development

Your introduction to Nuggets In The Wild

A new part of Coglode where you can read stories about how combinations of behavioural insights are used to make new and better experiences in the real world.

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Nugget In The Wild Illustration
Nuggets In The Wild

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Business Models

Using curiosity to redesign travel and bring out our inner explorer

How Dutch firm srprs.me have artfully navigated that difficult balance between too little information and too much…

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Nugget In The Wild Illustration
Nuggets In The Wild

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Experience

Offsetting painful loss with reassuring certainty

How UK supermarket Tesco provide a little extra information on sold out products to turn the dread of losing out into a reassuring future event we look forward to

Read more
Nugget In The Wild Illustration

What's Cooking?

New Nugget In The Wild

How Experian's CreditLock creates calm with well-designed control
How Experian's CreditLock creates calm with well-designed control
This week

New Cheat Sheet

New "Overcoming Status Quo" Cheat Sheet
New "Overcoming Status Quo" Cheat Sheet
This week

Improvement

Simplified navigation
Simplified navigation
This week

Improvement

After ten years, just who is behind Coglode?
After ten years, just who is behind Coglode?
This week

Feature

Interactive Defaults Tool released
Interactive Defaults Tool released
This week

Coglode Live

Defaults Live video and deck now available
Defaults Live video and deck now available
This week

Cure

Cancelling Amazon Prime - An interactive, behavioural remedy
Cancelling Amazon Prime - An interactive, behavioural remedy
This week

New Nugget In The Wild

How new browser Arc overcomes Status Quo bias with Boosts and Zaps
How new browser Arc overcomes Status Quo bias with Boosts and Zaps
This week

New Cheat Sheet

New "Overcoming Risk Aversion" Cheat Sheet
New "Overcoming Risk Aversion" Cheat Sheet
This week

Feature

Cheat Sheets redesigned - Includes Checklists
Cheat Sheets redesigned - Includes Checklists
This week

Coglode Live

Self-Expression Live video and deck now available
Self-Expression Live video and deck now available
This week

Coglode Live

Self-Expression Live event announced
Self-Expression Live event announced
This week

Coglode Live

Feedback Loops video and deck now available
Feedback Loops video and deck now available
This week

Feature

Figma Behavioral Design System released
Figma Behavioral Design System released
This week

Feature

Figma Behavioral Design System sneak-peek
Figma Behavioral Design System sneak-peek
This week

Coglode Live

Feedback Loops Live event announced
Feedback Loops Live event announced
This week

Coglode Live

Prospect Theory video and deck now available
Prospect Theory video and deck now available
This week

New Nugget In The Wild

Reframing service fees as benefits
Reframing service fees as benefits
This week

Feature

Cookbook for Teams announced
Cookbook for Teams announced
This week

New Nugget In The Wild

Deliveroo's tipping system, behaviourally deconstructed
Deliveroo's tipping system, behaviourally deconstructed
This week

Improvement

Nuggets In The Wild component redesigned and rebuilt
Nuggets In The Wild component redesigned and rebuilt
This week

Feature

Completed core of forthcoming Nuggets Library for Figma
Completed core of forthcoming Nuggets Library for Figma
This week

New Nugget In The Wild

Flora case study into overcoming stagnant social proof
Flora case study into overcoming stagnant social proof
This week

Coglode Live

Open Access Prospect Theory Event added
Open Access Prospect Theory Event added
This week

New Nugget In The Wild

Case study that reframes product waste into a playful second life for cats
Case study that reframes product waste into a playful second life for cats
This week

Improvement

Improved persistent login pane
Improved persistent login pane
This week

New Pairing

New combo of Nuggets that reinforce the 'best' choice centrally
New combo of Nuggets that reinforce the 'best' choice centrally
This week