Though conventionally, we receive joy from games consoles when we turn them on and play them, Microsoft have gone a stage further and enabled us to start playing far earlier in the process.
Their popular Xbox Design Lab, an arm of the company set up to allow gamers to create customised gamepads has been opened up once more to celebrate the launch of their powerful new console, the Xbox Series X.
After being prompted to "Make it yours", the customisation site provides 18 different colours to apply to 9 different parts of the pad, resulting in millions of possible combinations.
Users are shown step-by-step how your monstrosity is developing as you clash pink with orange, and a bit of lime green on the rear. Picture-Inferiority Effect anyone?
For those in need of a motivational boost during that umpteenth painful death / reload loop can also opt for a customised message on the front of the controller.
This is a great, clean example of the IKEA Effect, Self-Expression and Picture Superiority being used together to get joy out of the gamepad, even if for love nor money, you can't get ahold of the console itself!
Here's a Coglode-themed one we made earlier, purely in the interests of research of course.
Special
Product Development
Power is nothing without (a cute, customised) control
XBox Design Lab lets takes your IKEA Effect to the max by giving you the ability to build your own bespoke gamepad for its new console.
Though conventionally, we receive joy from games consoles when we turn them on and play them, Microsoft have gone a stage further and enabled us to start playing far earlier in the process.
Their popular Xbox Design Lab, an arm of the company set up to allow gamers to create customised gamepads has been opened up once more to celebrate the launch of their powerful new console, the Xbox Series X.
After being prompted to "Make it yours", the customisation site provides 18 different colours to apply to 9 different parts of the pad, resulting in millions of possible combinations.
Users are shown step-by-step how your monstrosity is developing as you clash pink with orange, and a bit of lime green on the rear. Picture-Inferiority Effect anyone?
For those in need of a motivational boost during that umpteenth painful death / reload loop can also opt for a customised message on the front of the controller.
This is a great, clean example of the IKEA Effect, Self-Expression and Picture Superiority being used together to get joy out of the gamepad, even if for love nor money, you can't get ahold of the console itself!
Here's a Coglode-themed one we made earlier, purely in the interests of research of course.
What’s a Rich Text element?
The rich text element allows y
ou to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Special
Product Development
Power is nothing without (a cute, customised) control
XBox Design Lab lets takes your IKEA Effect to the max by giving you the ability to build your own bespoke gamepad for its new console.
Though conventionally, we receive joy from games consoles when we turn them on and play them, Microsoft have gone a stage further and enabled us to start playing far earlier in the process.
Their popular Xbox Design Lab, an arm of the company set up to allow gamers to create customised gamepads has been opened up once more to celebrate the launch of their powerful new console, the Xbox Series X.
After being prompted to "Make it yours", the customisation site provides 18 different colours to apply to 9 different parts of the pad, resulting in millions of possible combinations.
Users are shown step-by-step how your monstrosity is developing as you clash pink with orange, and a bit of lime green on the rear. Picture-Inferiority Effect anyone?
For those in need of a motivational boost during that umpteenth painful death / reload loop can also opt for a customised message on the front of the controller.
This is a great, clean example of the IKEA Effect, Self-Expression and Picture Superiority being used together to get joy out of the gamepad, even if for love nor money, you can't get ahold of the console itself!
Here's a Coglode-themed one we made earlier, purely in the interests of research of course.
What’s a Rich Text element?
The rich text element allows y
ou to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
By making abstract facts more relatable and personal, we create a powerful opportunity to change perceptions and behaviour. This campaign is a great example.
Money and short-term thinking are a match made in hell, leading to spontaneous decisions that can cause great harm. With their Vault, Coinbase have a solution to this problem, slowing down decision-making with a few extra steps...
Surfacing quantifiable data can be a powerful driver of behaviour, but it can also cause stress, comparison and feelings of inadequacy. Instagram understand this and now offer a way to avoid such discomfort. Just how does it work at a behavioural level?
How a historic Belgian city reduced rates of public urination step by step with a creative use of behavioural science...and a lot of yellow spray paint
In celebrating that moment when our past losses becomes eventual gains, Budweiser's clever self-expression strategy can't help but bring us closer emotionally during times of physical distance...
A new part of Coglode where you can read stories about how combinations of behavioural insights are used to make new and better experiences in the real world.
How UK supermarket Tesco provide a little extra information on sold out products to turn the dread of losing out into a reassuring future event we look forward to