Special
Product Development

Power is nothing without (a cute, customised) control

XBox Design Lab lets takes your IKEA Effect to the max by giving you the ability to build your own bespoke gamepad for its new console.

Though conventionally, we receive joy from games consoles when we turn them on and play them, Microsoft have gone a stage further and enabled us to start playing far earlier in the process.

Their popular Xbox Design Lab, an arm of the company set up to allow gamers to create customised gamepads has been opened up once more to celebrate the launch of their powerful new console, the Xbox Series X.

After being prompted to "Make it yours", the customisation site provides 18 different colours to apply to 9 different parts of the pad, resulting in millions of possible combinations.

Users are shown step-by-step how your monstrosity is developing as you clash pink with orange, and a bit of lime green on the rear. Picture-Inferiority Effect anyone?

For those in need of a motivational boost during that umpteenth painful death / reload loop can also opt for a customised message on the front of the controller.

This is a great, clean example of the IKEA Effect, Self-Expression  and Picture Superiority being used together to get joy out of the gamepad, even if for love nor money, you can't get ahold of the console itself!

Here's a Coglode-themed one we made earlier, purely in the interests of research of course.

Special
Product Development

Power is nothing without (a cute, customised) control

XBox Design Lab lets takes your IKEA Effect to the max by giving you the ability to build your own bespoke gamepad for its new console.

Though conventionally, we receive joy from games consoles when we turn them on and play them, Microsoft have gone a stage further and enabled us to start playing far earlier in the process.

Their popular Xbox Design Lab, an arm of the company set up to allow gamers to create customised gamepads has been opened up once more to celebrate the launch of their powerful new console, the Xbox Series X.

After being prompted to "Make it yours", the customisation site provides 18 different colours to apply to 9 different parts of the pad, resulting in millions of possible combinations.

Users are shown step-by-step how your monstrosity is developing as you clash pink with orange, and a bit of lime green on the rear. Picture-Inferiority Effect anyone?

For those in need of a motivational boost during that umpteenth painful death / reload loop can also opt for a customised message on the front of the controller.

This is a great, clean example of the IKEA Effect, Self-Expression  and Picture Superiority being used together to get joy out of the gamepad, even if for love nor money, you can't get ahold of the console itself!

Here's a Coglode-themed one we made earlier, purely in the interests of research of course.

What’s a Rich Text element?

The rich text element allows y

ou to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Special
Product Development

Power is nothing without (a cute, customised) control

XBox Design Lab lets takes your IKEA Effect to the max by giving you the ability to build your own bespoke gamepad for its new console.

Though conventionally, we receive joy from games consoles when we turn them on and play them, Microsoft have gone a stage further and enabled us to start playing far earlier in the process.

Their popular Xbox Design Lab, an arm of the company set up to allow gamers to create customised gamepads has been opened up once more to celebrate the launch of their powerful new console, the Xbox Series X.

After being prompted to "Make it yours", the customisation site provides 18 different colours to apply to 9 different parts of the pad, resulting in millions of possible combinations.

Users are shown step-by-step how your monstrosity is developing as you clash pink with orange, and a bit of lime green on the rear. Picture-Inferiority Effect anyone?

For those in need of a motivational boost during that umpteenth painful death / reload loop can also opt for a customised message on the front of the controller.

This is a great, clean example of the IKEA Effect, Self-Expression  and Picture Superiority being used together to get joy out of the gamepad, even if for love nor money, you can't get ahold of the console itself!

Here's a Coglode-themed one we made earlier, purely in the interests of research of course.

What’s a Rich Text element?

The rich text element allows y

ou to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Hungry for more?

Go Wild with the case studies

Other "Wilds"

Nuggets In The Wild

Related "Wilds"

Avoiding Danger

If you can see it, you can feel it

How Experian uses salience to create a sense of safety during a time of panic with its CreditLock feature

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Product Development

Zap's the way to view it!

How new web browser Arc lets you "create your own internet" with its Boosts feature

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Conversion

Reframing fees as benefits

How clothing marketplace Vinted neatly reassure and motivate buyers to use their platform.

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Pricing

Tipping in the age of convenience

How Deliveroo uses positive, reciprocal feedback and round pricing to increase generosity.

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Branding

Mooving with the times

How Flora’s marketing campaign cleverly prompts individuals to reject conformity by opting for a new, unherd-of butter.

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Experience

Extra-purrestrial exploration

What do you get if you cross a spaceship, a cat, and a set of instructions? A whole lot of unexpected adventure, that's what.

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Loyalty

From Mini-Cheddars to iPhone Mini: The surprise and delight of "Super Substitutes"

Unsuspecting customers of UK Supermarket Tesco are met with a mysterious, expected item in their weekly shop. What's going on?

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Pricing

Using price locks to create reassuring certainty

How supermarket Co-op are highlighting that the cost of your groceries aren't increasing, during a time when everything else appears to be.

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Communication

Making statistics hit hard

By making abstract facts more relatable and personal, we create a powerful opportunity to change perceptions and behaviour. This campaign is a great example.

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Avoiding Danger

Wait, and you shall be rewarded

Money and short-term thinking are a match made in hell, leading to spontaneous decisions that can cause great harm. With their Vault, Coinbase have a solution to this problem, slowing down decision-making with a few extra steps...

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Experience

Out of sight, out of mind

Surfacing quantifiable data can be a powerful driver of behaviour, but it can also cause stress, comparison and feelings of inadequacy. Instagram understand this and now offer a way to avoid such discomfort. Just how does it work at a behavioural level?

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Task Completion

To complete the matching pair, helpful feedback you must share

How bed company Button & Sprung use socks (!) to create a strong, playful form of post-sales reciprocity

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Donations

Turning a 'should I?' into a 'which one?'

How Tate Modern makes donations quick, easy and of high value with an expertly-designed digital request box

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Environment

Green, clean and designed to be seen

How a small, status-laden addition to the license plates of electric cars will lead to a green revolution in the UK

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Product Development

Bringing self-expression to 3 billion people

Google's "Material You" design framework enables device personalisation at a depth and scale never seen before.

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Environment

Ghent, wee have a problem...

How a historic Belgian city reduced rates of public urination step by step with a creative use of behavioural science...and a lot of yellow spray paint

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Loyalty

Scarcity well done

Offering a positive, brand-enriching experience that's far-removed from conventional misuse, UK-based Honest Burgers show us how to 'do scarcity' well

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Offboarding

Turning a Bye into a Goodbye

‍How streaming service Spotify have navigated the pain of subscription cancellations by offboarding customers with speed, ease and unexpected delight.

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Branding

From receiving the booze to joining in the cheers

In celebrating that moment when our past losses becomes eventual gains, Budweiser's clever self-expression strategy can't help but bring us closer emotionally during times of physical distance...

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Product Development

Your introduction to Nuggets In The Wild

A new part of Coglode where you can read stories about how combinations of behavioural insights are used to make new and better experiences in the real world.

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Business Models

Using curiosity to redesign travel and bring out our inner explorer

How Dutch firm srprs.me have artfully navigated that difficult balance between too little information and too much…

Read more
Nugget In The Wild Illustration
Nuggets In The Wild

Related "Wilds"

Experience

Offsetting painful loss with reassuring certainty

How UK supermarket Tesco provide a little extra information on sold out products to turn the dread of losing out into a reassuring future event we look forward to

Read more
Nugget In The Wild Illustration

What's Cooking?

New Pairing

A Monzo case study on saving refunds by default
A Monzo case study on saving refunds by default
This week

New Nugget

Refund Effect (2024)
Refund Effect (2024)
This week

Improvement

New Nugget 2.0 schematic
New Nugget 2.0 schematic
This week

New Nugget In The Wild

How Experian's CreditLock creates calm with well-designed control
How Experian's CreditLock creates calm with well-designed control
This week

New Cheat Sheet

New "Overcoming Status Quo" Cheat Sheet
New "Overcoming Status Quo" Cheat Sheet
This week

Improvement

Simplified navigation
Simplified navigation
This week

Improvement

After ten years, just who is behind Coglode?
After ten years, just who is behind Coglode?
This week

Feature

Interactive Defaults Tool released
Interactive Defaults Tool released
This week

Coglode Live

Defaults Live video and deck now available
Defaults Live video and deck now available
This week

Cure

Cancelling Amazon Prime - An interactive, behavioural remedy
Cancelling Amazon Prime - An interactive, behavioural remedy
This week

New Nugget In The Wild

How new browser Arc overcomes Status Quo bias with Boosts and Zaps
How new browser Arc overcomes Status Quo bias with Boosts and Zaps
This week

New Cheat Sheet

New "Overcoming Risk Aversion" Cheat Sheet
New "Overcoming Risk Aversion" Cheat Sheet
This week