Cookbook
A unique compendium of the latest behavioural insights, distilled, applied and combined to strengthen your ideas
A goldmine! 🤯
An incredible collection of psychology studies, behavioural insights, UX cheat sheets and real-life examples for designers.
Vitaly Friedman
Founder, Smashing Magazine
Cookbook means NUGGETS
Bite-size behavioural science
Nuggets, our powerful behavioural language, are at the core of Cookbook. Data-rich, yet easy to consume, research has never tasted this good.
We’ve used Nuggets to make Nuggets...
Hyper-distilled
Behavioural science can be overwhelming. However, Nuggets are designed to provide the right level of info to find, apply and share.
Evidence-based
Designed to give you certainty and rigour, all Nuggets are backed by academic data showing their impact and effectiveness.
Actionable
Research alone isn’t enough. Nuggets don’t just show you the science, but how to use it in your work using practical real world examples.
From 25+ journals
Nuggets are sourced from a wide variety of academic journals within and around behavioural science and applied psychology.
Curated & connected
Nuggets don’t exist in a vacuum, but as a complex network. Quickly explore the relationships between them with ease.
Robust & replicable
Though every context is unique, Nuggets are curated to focus on what works. We avoid any research shown not to replicate.
PAIRINGS
Supercharge your ideas
Behavioural insights don’t exist in a vacuum. They’re all connected, and our Pairings help you build better ideas.
NUGGETS IN THE WILD
Learn how it’s done
Our case studies behaviourally deconstruct how other teams built their products
CURATED NUGGETS THAT Solve for x
Cheat.
We’ve done the hard work to create groups of Nuggets that solve specific emotional and business outcomes.
COGLODE LIVE MONTHLY
Join our Nugget Deep-Dives
Be entertained, educated and inspired live with the Coglode team or watch our expanding library at your leisure.
Designed for Impact
Save time. Make Money.
Get ahead, fast
We’ve spent the last 8 years finding, distilling and building a library of behavioural insights, so you don’t have to.
Excel in your work
Cookbook is designed for you to practically implement behavioural science into your work and improve ROI and real-world impact.
Our tools are USED BY THE WORLD’S BEST CREATORS
What's Cooking?
New Pairing
A Monzo case study on saving refunds by default
A Monzo case study on saving refunds by defaultThis week
New Nugget
Refund Effect (2024)
Refund Effect (2024)This week
Improvement
New Nugget 2.0 schematic
New Nugget 2.0 schematicThis week
New Nugget In The Wild
How Experian's CreditLock creates calm with well-designed control
How Experian's CreditLock creates calm with well-designed controlThis week
New Cheat Sheet
New "Overcoming Status Quo" Cheat Sheet
New "Overcoming Status Quo" Cheat SheetThis week
Improvement
Simplified navigation
Simplified navigationThis week
Improvement
After ten years, just who is behind Coglode?
After ten years, just who is behind Coglode?This week
Feature
Interactive Defaults Tool released
Interactive Defaults Tool releasedThis week
Coglode Live
Defaults Live video and deck now available
Defaults Live video and deck now availableThis week
Cure
Cancelling Amazon Prime - An interactive, behavioural remedy
Cancelling Amazon Prime - An interactive, behavioural remedyThis week
New Nugget In The Wild
How new browser Arc overcomes Status Quo bias with Boosts and Zaps
How new browser Arc overcomes Status Quo bias with Boosts and ZapsThis week
New Cheat Sheet
New "Overcoming Risk Aversion" Cheat Sheet
New "Overcoming Risk Aversion" Cheat SheetThis week
