Don't just learn
behavioural science, use it.
Master a hidden language. Create powerful impact.
Master a hidden language. Create powerful impact.
Our flagship one-day programme provides the tools and framework to solve problems behaviourally
Length
2x half days
Group size
12
Location
Remote
Unlock and learn a powerful new language that to solve problems through a powerful new behavioural lens.
Get access to our 4-part framework for solving problems behaviourally: Define, Overcome, Ideate and Test!
All attendees receive a box of our highly-popular physical toolkit of bite-size behavioural research. They're addictive!
All participants get a year of access to our new digital platform, Cookbook, to take your ideas to the next level.
Our Foundations course is packed full of examples of behavioural science that we ask you to solve first before revealing.
To conclude, all attendees receive a beautiful, personalised document certifying they've completed Coglode Foundations.
Introduction & first half of Coglode’s DO-IT framework - 3.5 hrs
Get up to speed regarding the fundamentals of behavioural insights and acquire a set of best practices for applying research.
Case study: Nuggets behavioural deconstruction
Learn the importance of defining an emotional outcome alongside a behavioural one and determining a measure for success.
Case study: Increasing job seeker turn out rates with Behavioural Insights Team
Learn how to diagnose business problems through a behavioural lens to determine the behavioural barriers you wish to overcome.
Case study: Behavioural redesign of a filter coffee stand
Second half of Coglode’s DO-IT framework - 3 hrs
Explore the ways in which principles relate to one another and can be combined for maximum impact to artfully apply behavioural insights.
Case study: Reimagining dating through an emotional lens
Guidance on how to overcome your ‘God Complex’, develop an experimental mindset and perform successful behavioural experiments.
Case study: Increasing donor sign- ups with Behavioural Insights Team
Final review of Coglode’s simple, four-step DO-IT framework to apply behavioural insights with confidence.
Open discussion and Q&A
Coglode's Foundations programme is open to all, regardless of prior experience with behavioural science.
We tend to have a mix of Experience Designers, Strategists, and people from Innovation and Marketing teams attend.
All attendees get a box of Nuggets, our powerful behavioural toolkit
We stay on top of the latest behavioural insights to save you precious time and keep you sharp.
Solve your design challenges behaviourally with our workshop-ready Box One Nuggets.
Develop a culture of shared behavioural knowledge and win by designing smarter products.
We'll teach you how to use them to:
• Understand core principles
• Combine related principles
• Diagnose problems behaviourally
• Artfully apply them to your work
9.6 NPS average over the past 8 years
27
-
28 Feb
2 - 5pm GMT
Stop relying on expensive consultants
By solving problems through a new behavioural lens
With a shared language that aligns teams
Arranged on a timezone that suits your teams’ locations
On-site training can be run for non-remote teams
We love what you allow us to do!
It's only a week on and we’re already seeing the impact."
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