Coglode Cookbook

We’re unable to let go of our past bad investments, even if it makes sense to do so

Making a small commitment now makes us more likely to agree to a greater one later

Working on a big project that's dragging on for too long or become inefficient?

How can you request time / resource for a small project that could be used to test a project hypothesis quickly more simply?

A small sprint involving a multi-disciplinary team and a necessary opportunity for everyone to let go of their sunk costs together.

Embracing Change

Heavy past investments needn't weigh you down today

Our past efforts can often get the better of us. How might you test out a different direction in a lean way?

We’re unable to let go of our past bad investments, even if it makes sense to do so

Making a small commitment now makes us more likely to agree to a greater one later

Working on a big project that's dragging on for too long or become inefficient?

How can you request time / resource for a small project that could be used to test a project hypothesis quickly more simply?

A small sprint involving a multi-disciplinary team and a necessary opportunity for everyone to let go of their sunk costs together.

Embracing Change

Heavy past investments needn't weigh you down today

Our past efforts can often get the better of us. How might you test out a different direction in a lean way?

Working on a big project that's dragging on for too long or become inefficient?

How can you request time / resource for a small project that could be used to test a project hypothesis quickly more simply?

A small sprint involving a multi-disciplinary team and a necessary opportunity for everyone to let go of their sunk costs together.

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We’re unable to let go of our past bad investments, even if it makes sense to do so

Making a small commitment now makes us more likely to agree to a greater one later

Related Pairings

Reframe bad past investments as a stage to loosen attachment to them

With loss, perception is everything. As long as we've gained something, we can let go. How can you reframe past efforts?

Framing

Related Pairings

Conversion

Encourage action by offering closure on mystery

Because we value certainty, we are motivated by curiosity. Where can you foster a desire to satisfy both needs?

Curiosity Effect

Related Pairings

Overcome fear of new, unknown choices with a little taster

We stick to what we know, even when there are better things available. How can you offset this with a low risk sample?

Status Quo Bias

Related Pairings

Onboarding

Allow existing customers to get new customers started

What's new feels safer when guided by relative experts. How can you use others' wisdom to get people off on the right foot?

Reciprocity

Related Pairings

Onboarding

Highlight how others got started

Social norms help guide us in times of uncertainty. What well-trodden steps can people take first with you?

Social Proof

Related Pairings

Loosen attachments to the old with slowly-increasing familiarity to the new

We're averse to what we don't know, slowing down progress. How might you avoid this with small info drips spread over time?

Mere Exposure Effect

Related Pairings

Communication

Package your pains, don't prolong them

Nobody likes hearing bad news, but there's an art to it. What difficult announcements can you consolidate into one package?

Aggregation Effect

Related Pairings

Overcome bad past investments with a clean, reflective slate

A fresh week, month or year offers a convenient opportunity to let go of sunk costs. Where can you use time to get closure?

Fresh Start Effect

Commitment

Related Pairings

Conversion

To get them started, begin with a very small task

Getting people started is often the hardest thing. What are the barriers to buying your product that you should overcome?

Risk Aversion