Embracing Change

Loosen attachments to the old with slowly-increasing familiarity to the new

We're averse to what we don't know, slowing down progress. How might you avoid this with small info drips spread over time?

We're predisposed to over-value our current efforts and feel uncomfortable about that which we're not familiar with, even if it might be a better route forward.

How can you expose those exhibiting sunk costs to new ideas by gently increasing exposure and familiarity to them over time?

Eventually, the better idea won't be so unfamiliar any more...

Embracing Change

Loosen attachments to the old with slowly-increasing familiarity to the new

We're averse to what we don't know, slowing down progress. How might you avoid this with small info drips spread over time?

We're predisposed to over-value our current efforts and feel uncomfortable about that which we're not familiar with, even if it might be a better route forward.

How can you expose those exhibiting sunk costs to new ideas by gently increasing exposure and familiarity to them over time?

Eventually, the better idea won't be so unfamiliar any more...

Embracing Change

Loosen attachments to the old with slowly-increasing familiarity to the new

We're averse to what we don't know, slowing down progress. How might you avoid this with small info drips spread over time?

We're predisposed to over-value our current efforts and feel uncomfortable about that which we're not familiar with, even if it might be a better route forward.

How can you expose those exhibiting sunk costs to new ideas by gently increasing exposure and familiarity to them over time?

Eventually, the better idea won't be so unfamiliar any more...

Hungry for more?

What's Cooking?

New Pairing

A Monzo case study on saving refunds by default
A Monzo case study on saving refunds by default
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New Nugget

Refund Effect (2024)
Refund Effect (2024)
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Improvement

New Nugget 2.0 schematic
New Nugget 2.0 schematic
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New Nugget In The Wild

How Experian's CreditLock creates calm with well-designed control
How Experian's CreditLock creates calm with well-designed control
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New Cheat Sheet

New "Overcoming Status Quo" Cheat Sheet
New "Overcoming Status Quo" Cheat Sheet
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Improvement

Simplified navigation
Simplified navigation
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Improvement

After ten years, just who is behind Coglode?
After ten years, just who is behind Coglode?
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Feature

Interactive Defaults Tool released
Interactive Defaults Tool released
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Coglode Live

Defaults Live video and deck now available
Defaults Live video and deck now available
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Cure

Cancelling Amazon Prime - An interactive, behavioural remedy
Cancelling Amazon Prime - An interactive, behavioural remedy
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New Nugget In The Wild

How new browser Arc overcomes Status Quo bias with Boosts and Zaps
How new browser Arc overcomes Status Quo bias with Boosts and Zaps
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New Cheat Sheet

New "Overcoming Risk Aversion" Cheat Sheet
New "Overcoming Risk Aversion" Cheat Sheet
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