July 27, 2022

Coglode Live 6 - Framing

Why do we perceive the same reality differently based on how it's presented?

Join us as we dive deep into one of the most powerful behavioural tools we have.

We'll explore:

• The theory behind why framing's so powerful
• Edge cases and brand new research that pushes our understanding further
• How to use it effectively both for ourselves and at work, using world-class case studies

As normal, it'll be highly interactive, so join us for the fun, regardless of whether you're in the duck or the rabbit group.

Pitch deck

What's Cooking?

New Nugget In The Wild

How Cadbury reimagine sharing by exposing everyday social tension
How Cadbury reimagine sharing by exposing everyday social tension
This week

New Nugget In The Wild

Leave your cup in our shop
Leave your cup in our shop
This week

New Cheat Sheet

New "Overcoming Reactance" Cheat Sheet
New "Overcoming Reactance" Cheat Sheet
This week

New Cheat Sheet

New "Organisational Change" Cheat Sheet
New "Organisational Change" Cheat Sheet
This week

New Nugget In The Wild

How Hismile limit product access to create excitement, sales & deep brand loyalty
How Hismile limit product access to create excitement, sales & deep brand loyalty
This week

New Pairing

A Monzo case study on saving refunds by default
A Monzo case study on saving refunds by default
This week

New Nugget

Refund Effect (2024)
Refund Effect (2024)
This week

Improvement

New Nugget 2.0 schematic
New Nugget 2.0 schematic
This week

New Nugget In The Wild

How Experian's CreditLock creates calm with well-designed control
How Experian's CreditLock creates calm with well-designed control
This week

New Cheat Sheet

New "Overcoming Status Quo" Cheat Sheet
New "Overcoming Status Quo" Cheat Sheet
This week

Improvement

Simplified navigation
Simplified navigation
This week

Improvement

After ten years, just who is behind Coglode?
After ten years, just who is behind Coglode?
This week