Product Development

Use distinction to foster uniqueness

We're hardwired to spot what stands out from the crowd. How might your product range make use of this?

There are many ways to convey scarcity. If you have a range of products that are all similar in certain characteristics, consider exploring how a limited edition can feel especially valuable through the use of contrast. This contrast can come in a variety of ways.

For example, consider visual contrast, launching a rare black item amongst an otherwise white collection, for instance. What visual characteristics do your family of products all possess? How might you play with these consistencies and offer something unique that breaks the mold on purpose to get peoples' attention?

Lakrids by Bülow - 14th Anniversary slow crafted liquorice

Alternatively, consider contrast in manufacture, whereby scarcity and uniqueness is inferred by the methods used to create the product. A good example of this is Swedish gourmet liquorice maker Lakrids by Bülow.

For their 14th anniversary, they produced a limited run of "slow crafted" liquorice, based on an original recipe by the founder back in 2007. Both the process and the resulting sweet (with its textures and flavours) are distinct from the vast array of other products it sells, creating an enchanting, hard to acquire product that really celebrates the high end credentials of the brand.

Where can you use contrast both dramatically and sparingly to harness the unique power of your brand along with its consistencies and processes?

Product Development

Use distinction to foster uniqueness

We're hardwired to spot what stands out from the crowd. How might your product range make use of this?

There are many ways to convey scarcity. If you have a range of products that are all similar in certain characteristics, consider exploring how a limited edition can feel especially valuable through the use of contrast. This contrast can come in a variety of ways.

For example, consider visual contrast, launching a rare black item amongst an otherwise white collection, for instance. What visual characteristics do your family of products all possess? How might you play with these consistencies and offer something unique that breaks the mold on purpose to get peoples' attention?

Lakrids by Bülow - 14th Anniversary slow crafted liquorice

Alternatively, consider contrast in manufacture, whereby scarcity and uniqueness is inferred by the methods used to create the product. A good example of this is Swedish gourmet liquorice maker Lakrids by Bülow.

For their 14th anniversary, they produced a limited run of "slow crafted" liquorice, based on an original recipe by the founder back in 2007. Both the process and the resulting sweet (with its textures and flavours) are distinct from the vast array of other products it sells, creating an enchanting, hard to acquire product that really celebrates the high end credentials of the brand.

Where can you use contrast both dramatically and sparingly to harness the unique power of your brand along with its consistencies and processes?

Hungry for more?

Nuggets paired

Launching soon

Work directly with me

As the creator of Coglode, I'll be bringing all my behavioural tools to a small number of external projects this year.

Jerome Ribot

Coglode Founder

Enquire

All Nuggets, data & takeaways

Academic data

Key takeaways

Pairings

Cheat Sheets

Collect Nuggets

Nuggets In The Wild

Monthly Coglode Live calls

Hungry for more?

Savour all of Coglode Cookbook

Sign up
© 2013-25 Coglode

What's Cooking?

New Nugget In The Wild

How Cadbury reimagine sharing by exposing everyday social tension
How Cadbury reimagine sharing by exposing everyday social tension
This week

New Nugget In The Wild

Leave your cup in our shop
Leave your cup in our shop
This week

New Cheat Sheet

New "Overcoming Reactance" Cheat Sheet
New "Overcoming Reactance" Cheat Sheet
This week

New Cheat Sheet

New "Organisational Change" Cheat Sheet
New "Organisational Change" Cheat Sheet
This week

New Nugget In The Wild

How Hismile limit product access to create excitement, sales & deep brand loyalty
How Hismile limit product access to create excitement, sales & deep brand loyalty
This week

New Pairing

A Monzo case study on saving refunds by default
A Monzo case study on saving refunds by default
This week

New Nugget

Refund Effect (2024)
Refund Effect (2024)
This week

Improvement

New Nugget 2.0 schematic
New Nugget 2.0 schematic
This week

New Nugget In The Wild

How Experian's CreditLock creates calm with well-designed control
How Experian's CreditLock creates calm with well-designed control
This week

New Cheat Sheet

New "Overcoming Status Quo" Cheat Sheet
New "Overcoming Status Quo" Cheat Sheet
This week

Improvement

Simplified navigation
Simplified navigation
This week

Improvement

After ten years, just who is behind Coglode?
After ten years, just who is behind Coglode?
This week