Coglode Cookbook

Nuggets

Pairings

Cheat Sheets

In The Wild

Coglode Live

Recipes (beta)

Learning

Make unfamiliar concepts easy to understand and connect to

New technologies often come with many benefits, but can be confusing. Metaphors provide a great way to overcome confusion...

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Metaphorical Shortcut

New or complex ideas are easier understood through existing ones

Unfamiliar, hard-to-understand concepts will always trigger uncertainty.

How can you simplify messaging to ease cognitive processing and therefore familiarity?

For particularly-new ideas, how might you use existing metaphors to allow people to easily relate?

Learning

Make unfamiliar concepts easy to understand and connect to

New technologies often come with many benefits, but can be confusing. Metaphors provide a great way to overcome confusion...

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Metaphorical Shortcut

New or complex ideas are easier understood through existing ones

Unfamiliar, hard-to-understand concepts will always trigger uncertainty.

How can you simplify messaging to ease cognitive processing and therefore familiarity?

For particularly-new ideas, how might you use existing metaphors to allow people to easily relate?

Learning

Make unfamiliar concepts easy to understand and connect to

New technologies often come with many benefits, but can be confusing. Metaphors provide a great way to overcome confusion...

Unfamiliar, hard-to-understand concepts will always trigger uncertainty.

How can you simplify messaging to ease cognitive processing and therefore familiarity?

For particularly-new ideas, how might you use existing metaphors to allow people to easily relate?

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Risk Aversion

We don’t like uncertainty and generally stick to what we know

Metaphorical Shortcut

New or complex ideas are easier understood through existing ones

Related Pairings

Embracing Change

Overcome change aversion with increasing exposure over time

Sudden, unexpected change can feel difficult to stomach. How can you use 'change exposures' to reduce discomfort?

Mere Exposure Effect

Risk Aversion

Related Pairings

Embracing Change

Encourage product migration by creating parallel experiences

Unexpected change creates confusion and discomfort. How can you more delicately manage this process?

Risk Aversion

Certainty Effect

Related Pairings

Embracing Change

Offer a small dose of situational control

We're evolutionarily hardwired to avoid change where we can. But how can you give people some reassuring control over it?

Risk Aversion

Autonomy Bias

Related Pairings

Conversion

Guide through the new and unfamiliar with predefined choices

Those who are unfamiliar with what you offer need a little extra help to decide. Where might you provide defaults that guide?

Risk Aversion

Default Effect

Related Pairings

Conversion

To get them started, begin with a very small task

Getting people started is often the hardest thing. What are the barriers to buying your product that you should overcome?

Risk Aversion

Foot In The Door

Related Pairings

Product Development

Reduce unnecessary choice for unfamiliar new concepts

Too much choice can overwhelm people, but this is particularly so for new markets or with new technologies.

Risk Aversion

Limited Choice

Analysis Paralysis

Related Pairings

Embracing Change

Embrace reassuring Authority in difficult times

In times of change, we seek out leaders to help us move forward. How can you create reassuring clarity through your people?

Risk Aversion

Authority

Related Pairings

Embracing Change

Let the actions of others reduce personal fear of the unknown

As social creatures, we're greatly reassured by the actions of others. How can you use this to reduce aversion to change?

Risk Aversion

Social Proof

Nuggets

Pairings

Cheat Sheets

In The Wild

Coglode Live

Recipes (beta)

Make unfamiliar concepts easy to understand and connect to

New technologies often come with many benefits, but can be confusing. Metaphors provide a great way to overcome confusion...

Make unfamiliar concepts easy to understand and connect to

New technologies often come with many benefits, but can be confusing. Metaphors provide a great way to overcome confusion...

Make unfamiliar concepts easy to understand and connect to

New technologies often come with many benefits, but can be confusing. Metaphors provide a great way to overcome confusion...

Hungry for more?

Related Pairings

Overcome change aversion with increasing exposure over time

Related Pairings

Encourage product migration by creating parallel experiences

Related Pairings

Offer a small dose of situational control

Related Pairings

Guide through the new and unfamiliar with predefined choices

Related Pairings

To get them started, begin with a very small task

Related Pairings

Reduce unnecessary choice for unfamiliar new concepts

Related Pairings

Embrace reassuring Authority in difficult times

Related Pairings

Let the actions of others reduce personal fear of the unknown

Nuggets paired

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What's Cooking?

New Pairing

New Nugget

Improvement

New Nugget In The Wild

New Cheat Sheet

Improvement

Improvement

Feature

Coglode Live

Cure

New Nugget In The Wild

New Cheat Sheet

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