Make unfamiliar concepts easy to understand and connect to
New technologies often come with many benefits, but can be confusing. Metaphors provide a great way to overcome confusion...
Unfamiliar, hard-to-understand concepts will always trigger uncertainty.
How can you simplify messaging to ease cognitive processing and therefore familiarity?
For particularly-new ideas, how might you use existing metaphors to allow people to easily relate?
Make unfamiliar concepts easy to understand and connect to
New technologies often come with many benefits, but can be confusing. Metaphors provide a great way to overcome confusion...
Unfamiliar, hard-to-understand concepts will always trigger uncertainty.
How can you simplify messaging to ease cognitive processing and therefore familiarity?
For particularly-new ideas, how might you use existing metaphors to allow people to easily relate?
Make unfamiliar concepts easy to understand and connect to
New technologies often come with many benefits, but can be confusing. Metaphors provide a great way to overcome confusion...
Unfamiliar, hard-to-understand concepts will always trigger uncertainty.
How can you simplify messaging to ease cognitive processing and therefore familiarity?
For particularly-new ideas, how might you use existing metaphors to allow people to easily relate?
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Work directly with me
As the creator of Coglode, I'll be bringing all my behavioural tools to a small number of external projects next year.
