In this deep-dive, we'll be delving into the all-important and mis-used concept of Scarcity:

• We’ll understand the evolutionary science behind why Scarcity affects us so deeply.

• We’ll hear and experience stories of Scarcity being used in the wild, both good and bad!

• We’ll give you new ways to artfully and ethically apply Scarcity to product design and marketing decisions in a way that truly delights.

At the end you'll have the chance to decide which Nugget we dive into next!

See you there :)