October 19, 2022

Coglode Live 8 - Limited Choice

Why do too many options overwhelm and how can we redesign choice for clarity?

Join us as we dive deep into one of the key paradoxes of modern consumerism.

We'll explore:

• The theory behind why choice is so important, yet also the pitfalls from too much of it
• Brand new research that pushes our understanding further
• How to redesign choice with real world before and after examples

As normal, it'll be highly interactive, so join us for the fun. It's your choice!

Pitch deck

What's Cooking?

New Nugget In The Wild

How Cadbury reimagine sharing by exposing everyday social tension
How Cadbury reimagine sharing by exposing everyday social tension
This week

New Nugget In The Wild

Leave your cup in our shop
Leave your cup in our shop
This week

New Cheat Sheet

New "Overcoming Reactance" Cheat Sheet
New "Overcoming Reactance" Cheat Sheet
This week

New Cheat Sheet

New "Organisational Change" Cheat Sheet
New "Organisational Change" Cheat Sheet
This week

New Nugget In The Wild

How Hismile limit product access to create excitement, sales & deep brand loyalty
How Hismile limit product access to create excitement, sales & deep brand loyalty
This week

New Pairing

A Monzo case study on saving refunds by default
A Monzo case study on saving refunds by default
This week

New Nugget

Refund Effect (2024)
Refund Effect (2024)
This week

Improvement

New Nugget 2.0 schematic
New Nugget 2.0 schematic
This week

New Nugget In The Wild

How Experian's CreditLock creates calm with well-designed control
How Experian's CreditLock creates calm with well-designed control
This week

New Cheat Sheet

New "Overcoming Status Quo" Cheat Sheet
New "Overcoming Status Quo" Cheat Sheet
This week

Improvement

Simplified navigation
Simplified navigation
This week

Improvement

After ten years, just who is behind Coglode?
After ten years, just who is behind Coglode?
This week