April 20, 2022

Coglode Live 3 - Reciprocity

The Nugget that makes the world go round.

The Nugget that makes the world go round.

Here we discuss:

Why it is we’re hardwired to reciprocate kindness.

• The nuances of how much we want to reciprocate, and how long the feeling of reciprocity lasts.

• Inspiration from companies using reciprocity to generate connections and loyalty with employees and customers.

Bonus gift!

We created a nice little Reciprocity Cheat Sheet for you to download

Download Cheat Sheet PDF

Pitch deck

What's Cooking?

New Nugget In The Wild

How Cadbury reimagine sharing by exposing everyday social tension
How Cadbury reimagine sharing by exposing everyday social tension
This week

New Nugget In The Wild

Leave your cup in our shop
Leave your cup in our shop
This week

New Cheat Sheet

New "Overcoming Reactance" Cheat Sheet
New "Overcoming Reactance" Cheat Sheet
This week

New Cheat Sheet

New "Organisational Change" Cheat Sheet
New "Organisational Change" Cheat Sheet
This week

New Nugget In The Wild

How Hismile limit product access to create excitement, sales & deep brand loyalty
How Hismile limit product access to create excitement, sales & deep brand loyalty
This week

New Pairing

A Monzo case study on saving refunds by default
A Monzo case study on saving refunds by default
This week

New Nugget

Refund Effect (2024)
Refund Effect (2024)
This week

Improvement

New Nugget 2.0 schematic
New Nugget 2.0 schematic
This week

New Nugget In The Wild

How Experian's CreditLock creates calm with well-designed control
How Experian's CreditLock creates calm with well-designed control
This week

New Cheat Sheet

New "Overcoming Status Quo" Cheat Sheet
New "Overcoming Status Quo" Cheat Sheet
This week

Improvement

Simplified navigation
Simplified navigation
This week

Improvement

After ten years, just who is behind Coglode?
After ten years, just who is behind Coglode?
This week