In situations where we're unsure, distracted or tired, we'll opt for the default choice presented to us, even if it might not be in our best interests...
Read moreOur deep need for control of our future means that, even when we're presented two options that we've had no say over, we're more likely to choose...
Read moreWe place high value on products that provide us even small ways to show off our identity and extend our sense of self beyond our human form...
Read moreMerely by having a bowl of salty nuts "salient" in eye view on a table you're sitting at, you're more likely to eat them. However, simply hiding them in the cupboard will dramatically reduce your snacking.
Read moreWe prefer round prices like $10 for quality products over $9.75 because they feel more trustworthy and easier to process...
Read moreOur tools reveal a fascinating hidden behavioural language that helps you diagnose and overcome human challenges
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