• Understand the power of behavioural research
• Use Nuggets to effectively apply behavioural principles
• Learn how to combine principles for maximum impact
• Gain a set of best practices for applying insights
• A box of Nuggets for each team member
• Hone skills for combining and applying principles artfully
• Develop the mindset needed to apply behavioural principles
• Learn how to run an effective behavioural experiment
• A box of Nuggets for each team member
We've spent over 10,000 hours these past two years finding, reading and translating the most important and influential behavioural research, so you don't have to.
Box One offers the foundational behavioural knowledge your team can use straight away for design workshops and planning sessions to build better products.
"It's the first time I've seen behavioural science turned into a workshop-style toolkit that you can use to build better, more effective products."
Jaz Blakeston-Petch, Product Owner, National Lottery UK
When the design team come up with concepts for the product, highlighting the behavioural principles behind their ideas is essential.
We've created Nuggets Badges for you to use as part of the digital design documentation process. This reusable .Sketch document is included as part of the Training package.
“LOVE the sketch badges.
These are great - I'll be adding these to our process”
Craig Watson, Product Owner, Spotify
To ensure that behavioural thinking is a consideration within agile teams, we've created Product Feature cards.
These allow Product Owners to define and clearly communicate the relevant behavioural insights to the design team, on a feature-by-feature basis.
“Setting behavioural priorities is vital. However, each feature that a product owner is looking to build has its own behavioural consideration. Highlighting the behaviour in an agile way like this is both incredibly powerful and helpful for the production team.”
Brad Legge, Head of Production, ribot
Leading product design teams, like those at Spotify use Coglode’s behavioural toolkit to help create award-winning products that users love.
Our Training package contains everything your team need to weave behavioural thinking throughout your own processes and create better products too.
Coglode’s creator and CEO, Jerome Ribot will lead the workshop with your team.
Jerome has a background in economics and spent the last 10 years applying behavioural research to leading companies’ digital products during his role as co-founder and Creative Director of award-winning digital agency, ribot.
We have capacity for up to 10 of your team. Larger workshops are available at additional cost.
The workshop is product design-oriented, so is suitable for Product Owners, senior UX individuals and strategy / marketing teams.
At your HQ.
Yes. We offer quarterly check-ups to ensure that your team are implementing behavioural research effectively.
Yes. We offer training outside of Europe from Jan 2018, subject to flights & accommodation being paid for.
As we’ll be solving live product challenges through the lens of behavioural research, we require you to have defined 3 core product challenges up front, and have the relevant individuals in the room to help provide detailed context on the challenge.
Generally, we require 4 weeks’ notice.
Not at all. We sign mutual NDAs as standard.
Product-orientated companies that are design-focused, agile and have an existing culture of performing data-driven experiments.
the meaning, nuances and links between core cognitive principles
A set of best practices on the art of applying them
Held in the beautiful coastal city of Brighton, UK
Limited to 10 attendees + Coglode’s two founders
Vegetarian-friendly lunch and refreshments are provided
Graduates of October's Coglode Academy
"One of the most valuable workshops we've ever had!
Thanks so much Jerome and Roxy for creating new #boldfaith perspectives for Gradient!!"
Joost Jongbloed, CEO and co-founder at Gradient
"Amazing way to learn and apply behavioural insights.
Super fun day with you all."
Flavio Lamenza, Senior UX Designer at Vodafone
"A very informative, insightful and fun day! Thanks Jerome and Roxy!
Love my Nuggets."
Steven Tran, Business Intelligence Analyst at Zoopla
"Had a WONDERFUL time today and learned A LOT."
Danielle Anderson, Digital Transformation and CX Specialist
"Had an absolute blast of a day gleaning knowledge Nuggets out of stars Jerome and Roxy. Fantastic day at the inaugural Coglode Academy!!"
Benjamin Leveritt, Designer / Developer
"We thoroughly enjoyed it and learnt plenty to apply to our day to day."
Alana Wood, Product Owner
"An amazing workshop. Anyone running a business or startup, I highly recommend you go to Coglode Academy."
Richard Humphris, CEO
1-to-1 behavioural training sessions, enabling C-level individuals to make better decisions.
On-going support to ensure best-practice adoption of behavioural research within your processes.
An refreshing, thought-provoking and unique addition to your existing Innovation Day schedule.
