Member login
Simple one-time payment
Ex-VAT
As a pioneering digital UK bank, Monzo aims to help customers:
“Save better...in a genuinely enjoyable app”.
Pots, their main savings product is effective but not yet genuinely enjoyable.
1. The image you can pick for your Savings Pot stays static throughout.
2. Your saving efforts are just shown as a simple progress bar.
Monzo is missing out on higher long-term savings and brand loyalty.
“How can I reimagine the progress bar as an enjoyable story to boost deposits by 6%?”
Jerome Ribot, Coglode Founder
Introducing
“I want savers to feel joy from their journey, as well as their goal”
Static, no narrative or enjoyable reward for progress
Dynamic, rich story with curiosity and joy throughout.
Whether you're saving for a bike, house or just a rainy day, there’s a unique story waiting to be told.
As you save, your bike is assembled, your future home is built, your watered sapling grows into a giant oak.
Progress is carefully designed to keep you motivated until the end. But not without a few surprises along the way, too.
“The progress indicator is a story waiting to be told”
Jerome Ribot
Coglode Founder
Self-Expression suggests that if we can make a product our own, we’ll feel more attached to it, reducing the chance that saving would slow.
As a result, I included the ability to choose the frame, seat and wheel type of your bike if you wish.
Though I didn’t want to reward behaviour that disincentivised saving, I did want to honour the reality that we do sometimes take money out, too.
I created unique states for these that took the bike to bits in a different way than how it was built.
I’m not sure if anyone’s ever written a song about saving money for a new bike...until now!
Download the song and alternative takes here:
Original | Pale Waves | Dark Pop | Swedish Sommar
To ensure seamless integration for developers, a Data Model was created to reference and drive all animations with a data-bound Number of 0-100.
I wanted progress to feel smooth and bouncy, so I made an interpolation converter to drive dynamic animations for progress bar width & saving amount.
Progress towards a health goal or a streak of a daily ritual could be brought to life through stories.
For chronic or sensitive uses, the story could be more subtle than a full-blown adventure.
Group goals offer the potential for powerful, shared stories to motivate progress as funding increases.
Not only can the main story provide a clear metaphor for the outcome, but also include bonus “chapters” that unlock as stretch goals are hit.
Industries that need to overcome Present Bias could also benefit from story motivation.
Highlighting progress for a far-off goal would act as a salient, evolving reminder of an outcome that can feel quite abstract today.
If your team are working on something interesting...
Let's talkOrganisational change is important, but it’s also notoriously chaotic.
Teams lack a shared language to identify and overcome the barriers stopping change.
The result? Costly strategic failures, low morale and even higher barriers to change.
Introducing
Rory Keddy
Product Evangelist, Miro
