“Very snackable, shareable and collectible. Love the summary & key takeaways on the back.”
“These are excellent, combining academic theory with practical use.”
“Awesome. Helped bake behavioural insights into our design process.”
As opposed to the long-form content on coglode.com, Nuggets have been specially designed for quick consumption, application and shareability with your team. Though some of the basic principles overlap with the site, the majority are exclusive to Nuggets.
Your Nuggets will arrive 2-10 days after you're billed, based on your location worldwide.
To acquire a tool that enables you to find, understand and apply behavioural insights to your business. These insights help you understand your customers’ decision-making psychology. Nuggets therefore enable you to design around this psychology and make better decisions backed by research.
We scour tens of journals for you, uncompromisingly selecting research based on the following three principles: relevance, clarity and result robustness. To find out more about our 18-step Nugget creation process and the journals that we keep on top of, head to our Process page.
Nuggets Box One contains 36 fundamental principles that remain robust, broadly applicable and have changed little over the years. We selected the insights from a selection of over 200 insights to provide you with the foundational ones that your team should focus on and need in order to begin understanding and applying behavioural research.
Yes. Box Two and beyond will expose new research and will reference existing Nuggets where they may deviate / contradict, as well as complement one another. Our aim is to help you build a reusable Behavioural Insights Library that not only educates and celebrates existing research, but continues to embrace and expose nuances and tensions as new research emerges.
Your Nuggets box is delivered as part of your Starter Pack.
As well as being costly, the team could be spending their time on actually implementing findings and improving the product itself.
Dependence on external resources prevents your team from building the vital internal knowledge required to design behaviourally.
When leading companies are investing in discovering how to make products people love, not doing so isn’t an option.