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Ideal for
Running workshops
Fast-track learning
Those with little to no existing knowledge
Iterative drip-fed learning
Full Box
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Learn at your own pace

Mastery

Everything you need to start applying insights

Training at Coglode Academy

1-day intensive with Coglode's founders in Brighton, UK to:

Understand the meaning of core cognitive principles

See the nuances and links that exist between principles

Develop a set of best practices for everyday use

Come away with practical, reusable methods to apply principles

Box One Library Starter

Protective Nuggets Box

Box Two Subscription (Optional)

You'll get a special code after completing Coglode Academy

+ 3 new Nuggets 1st of each month

Cherry-picked research covering core principles

Brand new research from over 30 journals

Cancel any time

£950
Tuesday 11th Dec
Book place

Advanced

Workshop-ready insights library you can grow

Box One Library Starter

Protective Nuggets Box

Box Two Subscription

+ 3 new Nuggets 1st of each month

Cherry-picked research covering core principles

Brand new research from over 30 journals

Cancel any time

Free delivery to UK

Worldwide delivery £10

£450
+ £40 / month
Subscribe

Incremental

Grow your insights library at your own pace

Box One Subscription

6-Nugget Starter + Box

+ 3 new Nuggets 1st of each month

Cherry-picked research covering core principles

Brand new research from over 30 journals

Cancel any time

Free delivery to UK.

Worldwide delivery £10.

£45
/ month
Subscribe

All prices exclusive of VAT

We have tailored pricing for teams

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Box One

Foundational Nuggets
.
  • Built for instant workshop use
  • Protective Nuggets Box
  • Free delivery worldwide
£950
+VAT
Buy
17 boxes left

Subscription

Delivered Monthly
.
  • 6-Nugget Starter Pack + 3 each month
  • Protective Nuggets Box
  • Cancel any time
  • Free delivery worldwide
  • £45 for your introductory month
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  • .
£95
/ Month + VAT
Subscribe
19 places left
We recommend one pack per 2-4 person team

What teams say about Nuggets

“Very snackable, shareable and collectible. Love the summary & key takeaways on the back.”

“These are excellent, combining academic theory with practical use.”

“Awesome. Helped bake behavioural insights into our design process.”

Common Questions

What can I expect from my investment in Nuggets?

To acquire a tool that enables you to find, understand and apply behavioural insights to your business. These insights help you understand your customers’ decision-making psychology. Designing around this enables you to make better decisions backed by research.

How do Nuggets differ from your blog content?

As opposed to the long-form content on coglode.com, Nuggets have been specially designed for quick consumption, application and shareability with your team. Though some of the basic principles overlap with the site, the majority are exclusive to Nuggets.

How did you choose what went in Nuggets Box One?

Nuggets Box One contains 36 fundamental principles that remain robust, broadly applicable and have changed little over the years. We selected the insights from a selection of over 200 insights to provide you with the foundational ones that your team should focus on and need in order to begin understanding and applying behavioural research.

What is in Nuggets Box Two?

Box Two and beyond will expose new research and will reference existing Nuggets where they may deviate / contradict, as well as complement one another. Our aim is to help you build a reusable Behavioural Insights Library that not only educates and celebrates existing research, but continues to embrace and expose nuances and tensions as new research emerges.

What is your selection criteria for research?

We scour tens of journals for you, uncompromisingly selecting research based on the following three principles: relevance, clarity and result robustness. To find out more about our 18-step Nugget creation process and the journals that we keep on top of, head to our Process page.

When do I get my Nuggets?

For Incremental and Advanced plans, your first Nuggets will arrive 1-10 days after you're billed, depending on your location and then shipped at the start of each month thereafter. For those on the Mastery plan, you receive your first Nuggets in person at Coglode Academy.

I can't attend your next Academy date but I still want the mastery plan. What should I do?

Don't worry. After successful sign-up to the Mastery plan, we will get in touch via email to confirm the date of your Academy attendance. They run once a month, so if you can't join the next one available, we will offer you further dates.

I live outside of the UK. Do you offer Coglode Academy in other countries?

Currently, we only run Coglode Academy near London in Brighton, UK. However, we have run team-wide training days for whole teams in other countries. Please see the Teams section of our Training page for more info.

There are two of us who wish to book onto your training day. What should I do?

Please drop us a note via the team section of our pricing page and we'll manage your booking from there.

I'm a subscriber. When do I get my Nuggets box?

Your Nuggets box is delivered as part of your Starter Pack.

How did you choose what went in Box One?

Nuggets Box One contains 36 fundamental principles that remain robust, broadly applicable and have changed little over the years. We selected the insights from a selection of over 200 insights to provide you with the foundational ones that your team should focus on and need in order to begin understanding and applying behavioural research.

What is your selection criteria for research?

We scour tens of journals for you, uncompromisingly selecting research based on the following three principles: relevance, clarity and result robustness. To find out more about our 18-step Nugget creation process and the journals that we keep on top of, head to our Process page.

What can I expect from my investment in Nuggets?

To acquire a tool that enables you to find, understand and apply behavioural insights to your business. These insights help you understand your customers’ decision-making psychology. Nuggets therefore enable you to design around this psychology and make better decisions backed by research.

When do I get my Nuggets?

Your Nuggets will arrive 2-10 days after you're billed, based on your location worldwide.

How do Nuggets differ from the content on your blog?

As opposed to the long-form content on coglode.com, Nuggets have been specially designed for quick consumption, application and shareability with your team. Though some of the basic principles overlap with the site, the majority are exclusive to Nuggets.

What is in Nuggets Box Two?

Box Two and beyond will expose new research and will reference existing Nuggets where they may deviate / contradict, as well as complement one another. Our aim is to help you build a reusable Behavioural Insights Library that not only educates and celebrates existing research, but continues to embrace and expose nuances and tensions as new research emerges.

I can't attend your next Academy date but I still want the mastery plan. What should I do?

Don't worry. After successful sign-up to the Mastery plan, we will get in touch via email to confirm the date of your Academy attendance. They run once a month, so if you can't join the next one available, we will put you on the one after.

I want to book your Mastery course. When do my Box One Nuggets arrive and when does my subscription start?

It's customary to conduct the Box-giving Ceremony at the end of your Coglode Academy training day. Your subscription will start 30 days after attending Coglode Academy.

I live outside of the UK. Do you offer Coglode Academy in other countries?

Currently, we only run Coglode Academy near London in Brighton, UK. However, we have run team-wide training days for whole teams in other countries. Please see the Teams section of our Training page for more info.

There are two of us who wish to book onto your training day. What should I do?

Please drop us a note on Intercom and we'll manage your booking from there.

Your other options

If you didn't get our research analysis, what else could you do?

1

Do it yourself?

Have your product team find, read and make sense of the latest academic research

Time could be better spent

As well as being costly, the team could be spending their time on actually implementing findings and improving the product itself.

Team salary

£150-400k*

Time spent

just 5%**

Annual cost

£7,500 - 20,000

2

Hire a consultant?

Bring someone in to share knowledge about behavioural research and how to use it

Costly and no internal resource

  Dependence on external resources prevents your team from building the vital internal knowledge required to design behaviourally.

Avg. day rate

£750-1,250

Days / Year

20

Annual cost

£15,000 - 25,000

3

Do nothing

Wait for others to innovate and just copy what they do

Your competitors win

When leading companies are investing in discovering how to make products people love, not doing so isn’t an option. 

Annual cost

Your market share

Stay ahead

The smartest teams use our research analysis