Here in the UK, we’re spoilt for choice when it comes to coffee shops. So, as a shop owner, how do you get people to come back to yours?
Puck in Brighton encourages customers to bring along and leave their favourite mug at the store.
What's interesting is that this array of cups in the kitchen is fully visible to all customers as they order their coffee.
So, even if they don't themselves choose to leave their cup with the shop, the salience of the cups suggests a warmth, community and sense of trust for newcomers to the brand.
Behaviourally, this subtle innovation extends the idea of the self beyond our home and ourselves more directly.
In doing so, it fosters a novel, deeper sense of belonging in the places that we can, on some level call home.
The upshot of this is that it encourages higher return visits from customers and a warm sense of emotional attachment to a commercial environment that could otherwise feel more transactional by default.
The scope to explore this extension of the self in new and novel ways like this is vast and a rich, untapped goldmine of future loyalty.
Special
Loyalty
Leave your cup in our shop
How an act by a local coffee shop increases connection and loyalty by extending our sense of selves
Here in the UK, we’re spoilt for choice when it comes to coffee shops. So, as a shop owner, how do you get people to come back to yours?
Puck in Brighton encourages customers to bring along and leave their favourite mug at the store.
What's interesting is that this array of cups in the kitchen is fully visible to all customers as they order their coffee.
So, even if they don't themselves choose to leave their cup with the shop, the salience of the cups suggests a warmth, community and sense of trust for newcomers to the brand.
Behaviourally, this subtle innovation extends the idea of the self beyond our home and ourselves more directly.
In doing so, it fosters a novel, deeper sense of belonging in the places that we can, on some level call home.
The upshot of this is that it encourages higher return visits from customers and a warm sense of emotional attachment to a commercial environment that could otherwise feel more transactional by default.
The scope to explore this extension of the self in new and novel ways like this is vast and a rich, untapped goldmine of future loyalty.
What’s a Rich Text element?
The rich text element allows y
ou to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Special
Loyalty
Leave your cup in our shop
How an act by a local coffee shop increases connection and loyalty by extending our sense of selves
Here in the UK, we’re spoilt for choice when it comes to coffee shops. So, as a shop owner, how do you get people to come back to yours?
Puck in Brighton encourages customers to bring along and leave their favourite mug at the store.
What's interesting is that this array of cups in the kitchen is fully visible to all customers as they order their coffee.
So, even if they don't themselves choose to leave their cup with the shop, the salience of the cups suggests a warmth, community and sense of trust for newcomers to the brand.
Behaviourally, this subtle innovation extends the idea of the self beyond our home and ourselves more directly.
In doing so, it fosters a novel, deeper sense of belonging in the places that we can, on some level call home.
The upshot of this is that it encourages higher return visits from customers and a warm sense of emotional attachment to a commercial environment that could otherwise feel more transactional by default.
The scope to explore this extension of the self in new and novel ways like this is vast and a rich, untapped goldmine of future loyalty.
What’s a Rich Text element?
The rich text element allows y
ou to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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