Deep work, behavioral expertise & innovative design thinking

This drives our Nugget creation process:

Scour the journals
Staying on top of 25. See below

Isolate relevant paper
Does it have broad enough appeal?

Determine use
From a business context

Check study
Are the results significant? Relevant?

Are findings robust?
Check against replicability index

Read
Offline. With no distractions

Highlight
The relevant parts of the paper

Read related research
Roughly 5 papers per Nugget

Rewrite for understanding
Made readable for the time-poor

Summarize the key study
Whilst also protecting its integrity

Research real world examples
What exists out there already?

Brainstorm ideas for usage
What should companies do?

Create takeaways
Combining advice and new ideas

Illustrate findings
For superior memory recall

Play copy / illustration edit tennis
A long process of fine-tuning

Connect to other Nuggets
Because collective use is powerful

We keep on top of the following academic journals

American Journal of Public Health
Annual Association for Consumer Research
Applied Social Psychology
Econometrica
Harvard Business School Marketing Unit
Int’l Review of Retail, Distribution and Consumer Research
Journal of Applied Social Psychology
Journal of Brand Management
Journal of Business and Psychology
Journal of Business Research
Journal of Consumer Psychology
Journal of Consumer Research
Journal of Retailing
Journal of Economic Psychology
Journal of Experimental Social Psychology
Journal of Marketing Research
Journal of Personality and Social Psychology
Journal of Services Marketing 
Neuron 
Organizational Behavior and Human Decision Processes 
Psychonomic Bulletin & Review 
Quarterly Journal of Economics Science 
The American Economic Review